Turn a Raw Idea into a Concept Brief

Raw idea: customer health alerts. The team likes the phrase but lacks agreement on user, problem, and proof. Double Diamond brief: evidence -> problem frame -> alternatives -> riskiest assumption -> next test. The common shortcut is to polish the concept before the reasoning is visible. Evidence List the observed moment, quote, or behavior that made the concept worth considering. Evidence prevents the concept from becoming an internal preference. Frame Write the user, situation, friction, and desired progress in one sentence. A good frame constrains the problem without prescribing the artifact. Options Generate at least three solution forms that could…

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