Sort Evidence from Opinion

Sort each card into the bucket that best reflects the concept-development principle. Observed behavior Customer quote or preference Stakeholder opinion Assumption to test Three admins abandoned identity verification at step four during screen share. “I would probably use an AI summary if it were accurate.” The VP wants the launch story to include AI. Users will trust recommendations if we show confidence scores. Two customers manually created spreadsheets after exporting reports. Design thinks the dashboard will demo better than a digest.

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