Commit to One Real Concept Interview
Commit to a specific concept-development action that can be checked in three days.
Run one JTBD interview for a live concept assumption. Use this for a live concept that is about to receive design, engineering, or stakeholder commitment. Concept: ___. Riskiest assumption: ___. Person to interview: ___. Recent-event opener: “When did ___ last happen, and what happened next?” Follow-up: “What were you trying to get done, what got in the way, and what did you use instead?” Decision this will inform: ___. In 3 days, check whether the action happened and whether it changed the concept, assumption list, or next test. A customer requested a feature and the team has not uncovered the…
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