Commit to a One-Page Concept Brief
Commit to a specific concept-development action that can be checked in three days.
Create and share one one-page concept brief before the next concept decision. Use this for a live concept that is about to receive design, engineering, or stakeholder commitment. Concept name: ___. Discovery evidence: ___. Defined challenge: “Help ___ in ___ do ___ despite ___.” Alternatives considered: 1) ___ 2) ___ 3) ___. Riskiest assumptions: ___. Next smallest credible test: ___. Decision requested: ___. In 3 days, check whether the action happened and whether it changed the concept, assumption list, or next test. A Figma prototype is being reviewed but the problem frame is not written anywhere. An executive has asked…
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