Battlecard: We Already Know the User
Respond to the discovery-skeptic objection without creating defensiveness.
A stakeholder argues that discovery is unnecessary because the team has domain experience or has talked to customers before. We already know the user; more discovery will just slow us down. That experience is exactly why we can move fast. Let's treat it as our hypothesis source, then run three focused conversations on the current job and decision moment. If the evidence matches what we believe, we proceed with more confidence. If it differs, we catch the risk before we spend the sprint. The response validates expertise, avoids a status fight, and reframes discovery as a small risk-reduction loop. It…
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