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CONCEPTING5 MIN READ

Build a Point of View From Raw Notes

Synthesize raw notes into a point-of-view statement that can drive ideation.

Raw notes: new managers saved feedback templates, delayed conversations, asked peers to role-play angry reactions, and said they did not want to damage trust. Point of View = user + need + insight, grounded in JTBD progress and Double Diamond define mode. The common shortcut is to summarize the obvious request: managers need better feedback templates. That skips the deeper job shown by behavior: rehearse emotional uncertainty before a high-stakes conversation. 1. Cluster observations Group notes about delay, template use, peer rehearsal, and relationship anxiety. Clustering separates repeated patterns from isolated quotes. 2. Name the user context First-time managers preparing…

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