Commit to One Assumption Test
Write a specific commitment to test the riskiest assumption behind a concept within 48 hours.
test the riskiest assumption in a concept before the team commits build time a concepting decision where a favorite idea needs evidence from users, stakeholders, or a low-fidelity prototype By [date within 48 hours], I will test whether [specific user or stakeholder] can [make the JTBD progress] using [smallest prototype]. I will know the concept is stronger if [observable behavior or decision standard], and I will change or stop the concept if [disconfirming signal]. We will check in after two days because the commitment is concrete: whether you ran the assumption test and what changed in the concept. A feature…
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