Quick Ref: Choose the Right Concepting Move
Recall which concepting move fits common workshop stall points.
When the team has one shiny idea too early, what is the move? Return to the first diamond: restate the user, moment, obstacle, and job before debating the solution. Premature convergence makes the concept feel efficient while hiding whether it serves the right progress. Define versus ideate: which mode is the team actually in? Define narrows the problem into a useful frame; ideate opens solution options inside that frame. If people are arguing features, check whether the job statement is stable first. Stakeholder says, “We need a concept today, not more discovery.” Agree on speed, then propose a 20-minute evidence…
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