Sort Constraints Before Ideating
Classify constraints into user reality, business limit, and prototype test lever before generating concepts.
Sort each constraint so the concept team knows how to use it. User reality Business limit Prototype test lever Patients often lose childcare the morning of the appointment Legal will not approve SMS reminders this quarter Test whether a printed backup plan changes attendance intent Front-desk staff cannot add another manual call step New patients do not trust the portal with identity documents Compare a one-click reschedule card against the current portal path Finance capped the pilot at 40 staff-hours total Patients want to avoid looking irresponsible to the clinician Role-play whether the new intake script reveals the real obstacle…
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