Consent and Activation Quick Checks
Recall quick privacy checks for CDP audience activation.
What are the three consent coordinates? Purpose, channel, and proof: why you are using the data, where it activates, and what evidence shows permission. A generic consent flag is usually too vague for CDP activation. Handle the objection: "Send all traits so the platform can optimize." Optimization does not override minimization. Compute eligibility inside the CDP and send only the fields the destination needs for the approved action. Send all traits so the platform can optimize. Your line Let us keep rich eligibility logic inside the CDP and export only destination-safe IDs and labels unless a trait is necessary for…
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