Explain how privacy principles translate into consent gates for CDP activation.
Consent is not a checkbox. In a CDP, consent is a runtime control on what the business is allowed to do. A customer profile can be accurate and still unusable for a specific activation. The privacy question is not only "do we know this person?" It is "are we allowed to use this data for this purpose in this channel right now?" The framework The NIST Privacy Framework frames privacy as enterprise risk management. GDPR Article 5 adds operational principles: purpose limitation, data minimization, accuracy, storage limitation, security, and accountability. The CDP translation Purpose limitation becomes campaign-purpose metadata. Data minimization…
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