Consent-Safe Activation Reference
Recall the core checks for privacy-aware martech activation.
PURPOSE What is the first activation question? Start with why. Purpose check Data minimization: useful or excessive? Compare Use the minimum data that can perform the stated job. Stakeholder says: "We can remove people if they complain." We can remove people if they complain. Use when someone wants to skip suppression or consent checks. Your line Suppression is a pre-send control, not a complaint-handling process. If we wait for complaints, the trust damage has already happened. Do not frame suppression as legal preference. Frame it as customer trust and operational control. It connects the privacy rule to preventable harm. Stakeholder…
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