Skip to main content
CONSULTATIVE-SELLING5 MIN READ

Sort Pain Funnel Depth

Distinguish light, middle, and deep pain-funnel questions.

Sort each pain-funnel question by depth. Light pain Middle pain Deep pain Where does that issue show up during a normal week? What part of the current process feels heavier than it should? Who else gets pulled in when that workaround fails? What have you already tried to reduce that rework? How often does the exception path happen in a month? What does the delay cost when it hits an enterprise launch? What risk remains if nothing changes before audit season? How does this affect the executive decision you need next quarter? Question quality Asking deep questions before permission

Read the full lesson

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in

← Back to library
Contact us