Walk Multi-Stakeholder Consultative Discovery
Use SPIN, pain funnel, and active listening to surface different stakeholder pains in one call.
Group call Three stakeholders join with different agendas: speed, control, and evidence. The loudest pain is not always the fundable pain. Stakeholder triangulation One outcome, three pains Use active listening to connect stakeholder signals and SPIN to move from role context to shared business impact. Single-thread Follow the director and ignore IT or finance. The buying group sees one case from different angles. A shared outcome becomes credible when each stakeholder can see their pain in it. 01 Ops 02 IT 03 Finance Operations First pain
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