Triage a claim by net impression, substantiation, disclosure, and fresh application.
Launch review A PM wants "The fastest way to rebuild your credit" in the app store today. Financial-performance claims are material and consumers cannot easily verify them before relying on the product. Claim triage Net impression -> evidence -> disclosure -> surface test Review in the same order the consumer receives the message. The claim's practical takeaway controls the evidence and disclosure work. Shortcut Argue over adjectives before naming the implied claim. The approved claim is narrower, provable, and visible where the decision happens. If the evidence supports setup speed, do not approve a credit-improvement superiority claim. 01 Takeaway 02…
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