Make Disclosures Work in the Real Screen
Evaluate whether a digital disclosure is clear and conspicuous enough to prevent deception.
Disclosures are design obligations, not footnote decorations. Close to the claim The qualifying fact should live beside the claim it limits. If a consumer sees "free," "guaranteed," "limited," or "save," the condition should be nearby enough to be processed in the same decision moment. Visible before commitment Important terms must appear before the consumer pays, enrolls, shares data, or loses an option. Post-purchase explanations and terms-only links rarely cure a misleading path. Written for the intended audience Plain language is not style preference. It is part of whether the message is understandable. Avoid legal shorthand such as "negative option," "continuity…
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