Use the Deception Triad Before Copy Ships
Apply the FTC deception test to a consumer-facing claim before publication.
The legal review starts with the consumer's takeaway, not the drafter's intent. Representation, omission, or practice A consumer protection review starts by naming the thing that communicates. It may be a headline, a price card, a checkout flow, a product image, a comparison table, a claim buried in onboarding, or an omission that leaves the wrong impression. Treat the whole experience as the message. Likely to mislead a reasonable consumer The question is practical: what would the intended audience probably understand? A sophisticated business buyer, a parent buying a children's app, and a borrower reading a credit offer may process…
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