Endorsement and Review Integrity Deck
Recall how to handle material connections, review incentives, and review suppression.
Creator pushback The creator's audience already knows every post is sponsored. Use when a team wants to skip explicit disclosure. Your line We should not assume knowledge. If the brand connection is material and not unavoidable in the post, the disclosure needs to appear where the endorsement appears. Relying on audience sophistication or platform norms instead of making the connection clear. It anchors the decision in whether ordinary viewers notice and understand the connection. Review ask Happy-path review ask vs. neutral review ask Offer support to unhappy customers, but do not use support routing as a filter before public reviews.…
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