Green and Origin Claims Pocket Deck
Recall practical controls for environmental and U.S.-origin marketing claims.
PART What four checks keep green claims specific? Green claim check Broad green claim Everyone says eco-friendly; consumers understand it as branding. Use when a broad environmental term is treated as harmless style. Your line Broad green terms can imply a wide environmental benefit. Let's name the specific attribute we can prove and state which part of the product it covers. Treating a broad green halo as puffery when it implies measurable environmental advantages. It narrows from halo claim to specific, substantiated attribute. Origin claim Unqualified vs. qualified U.S.-origin claim Use qualified wording when the all-or-virtually-all standard is not met.…
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