Build a Substantiation File for a Health Claim
Create a claim substantiation file that ties each approved health claim to evidence.
The proposed claim is "supports immune defense in 7 days," but the evidence folder has mixed materials and no claim-by-claim mapping. Claim -> takeaway -> evidence quality -> approved wording The common trap is treating related evidence as if it supports the exact advertised claim. Ingredient research, supplier memos, testimonials, and small surveys may inform review, but they do not automatically substantiate a product-specific, time-bound health claim. If the consumer hears a measurable health result, the file must show evidence for that result. Claim inventory Write the express claim and the implied claim separately: express is immune support in 7…
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