Handle a Shipping Delay Without Creating Deception
Apply the Mail, Internet, or Telephone Order Merchandise Rule to a delayed shipment scenario.
The site promises "ships in 48 hours," but 3,400 orders are now delayed about three weeks. Reasonable basis -> delay notice -> consumer choice -> refund/control fix The common trap is treating fulfillment delay as only a service problem. If the company keeps taking orders under a shipping promise it can no longer meet, the promise becomes a misleading sales claim and the delay notice may arrive too late to protect consumer choice. Stop the bad promise Remove or revise "ships in 48 hours" anywhere the team lacks a current reasonable basis, including product page, ads, email, and checkout. Future…
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