Commit to a concrete substantiation action for a live consumer-facing claim.
Complete a claim-evidence-limit table for one live consumer-facing claim. Use this when a claim is already live or about to ship and the evidence file is scattered across research, analytics, vendor materials, testimonials, or old approval notes. For [specific claim], I will write: 1. consumer takeaway; 2. evidence source; 3. evidence limit; 4. approved wording; 5. disclosure or design change; 6. owner and review date. Claim: [exact words and screenshot location] Consumer takeaway: [what a reasonable consumer likely believes] Evidence: [documents, data, study, price history] Limit: [what the evidence does not prove] Decision: [approve, narrow, disclose, or remove] Owner/date: [who…
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