Build Three Assets From One Source
Create three distinct content assets from one source by changing reader stage and promise.
The team has one interview with strong details about onboarding delays. They need multiple assets, but each audience is at a different stage. RACE stage-specific repurposing The common trap is treating repurposing as slicing. Slicing preserves the source order and creates fragments. Strategic repurposing preserves the core insight but changes the promise, proof, and action for each reader stage. Reach asset Use the Friday access scramble as a short story post. Reach needs recognition and attention, so the vivid problem scene leads. Act asset Create a diagnostic checklist for first-week blockers. Act needs useful interaction, not a harder pitch. Convert…
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