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CONTENT-CREATION5 MIN READ

Commit to a Repurpose Sprint

Commit to repurposing one source asset into a stage-specific derivative with its own promise and action.

Create one stage-specific derivative from an existing source asset. Use this for a webinar, customer interview, research report, event recording, long blog post, or video script that can become a better stage-specific asset. I will repurpose [source asset] into a [Reach/Act/Convert/Engage] asset for [reader] who needs to [stage-specific progress]. The derivative promise is [promise], the proof I will reuse is [proof], and the next action is [action]. Source asset: ____ RACE stage: ____ Reader: ____ Derivative promise: ____ Proof to reuse: ____ Proof to ignore: ____ Next action: ____ A webinar segment that could become an Act-stage checklist for a…

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