Transform a feature-led headline into an outcome-led headline using AIDA and SUCCESs.
The current headline is accurate but inert: "Configurable workflow automation for enterprise teams." It names the category and the capability, but it does not name a reader situation, tension, or outcome. AIDA + reader job + SUCCESs concrete detail The common shortcut is to add adjectives to the feature: "powerful," "modern," or "enterprise-grade." That keeps the headline centered on the product and asks the reader to infer the value. The stronger move is to translate the feature into the progress a specific reader wants. Find the reader job Operations directors need to spot approval delays before deadlines slip. This creates…
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