Sort Claims by Persuasion Role
Classify content claims by whether they build credibility, logic, or emotional relevance.
Sort each proof point by its main persuasion role. Ethos: trust the source Logos: believe the logic Pathos: care about the stake SOC 2 Type II report linked beside the security claim Audit prep time dropped from 14 days to 6 days Stop rebuilding evidence folders on Sunday night Quote from a known security leader explaining why the method is reliable Three-step calculation showing how the savings estimate was derived Story of a manager avoiding an escalation before the board meeting Independent benchmark comparing response times across vendors Before-after chart showing ticket volume by week Line naming the fear of…
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