Start With the Reader Job

The brief is not a place to collect facts; it is a place to choose the reader job. Teach the model A user need describes what someone is trying to do and why it matters. For content creation, that means you define the situation before the asset. The same topic can become a checklist, a founder note, a comparison page, or a tutorial depending on the reader job. Jobs to Be Done helps because it treats attention as situational. Readers do not wake up wanting "content." They want to decide, explain, fix, compare, buy, avoid risk, or feel confident. Your…

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in