Build a usable content brief from a vague idea by making four decisions in order.
Vague request A stakeholder asks for "something on AI governance" before Friday. You need a brief before you need a draft. The first decision determines whether the asset becomes useful or merely busy. Brief sequence Reader -> Promise -> Proof -> Action A brief gets stronger when each choice narrows the next one. Start with the reader job, then choose the promise, proof, and action that fit. Topic first Creates broad, debatable drafts. The CTA becomes a consequence of the reader stage, not a stakeholder wish. A brief is ready when a writer can defend every section by pointing back…
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