CONTENT-STRATEGY5 MIN READ
Defend the SEO Refresh
Explain a cluster refresh decision using evidence, funnel fit, and calendar tradeoffs.
Dana D CMO E Evidence F Funnel T Tradeoff Budget meeting 20 sec The pressure Dana wants three net-new AI posts. Leila has evidence that the existing AI cluster is decaying. New content feels more visible, but refresh work may protect the cluster that already earns demand. 4 -> 9 pillar rank slide 3 outdated support pages
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in