Funnel Mapping Is Not Format Mapping
Classify content by buyer question and stage rather than by format alone.
A format label is not a funnel strategy. The mechanism Funnel mapping works when each asset is tied to what the buyer needs to know next. Awareness asks: what is the problem and why does it matter? Consideration asks: what options, requirements, and tradeoffs should I compare? Decision asks: why should I trust this choice now? Formats can support any of those questions. A blog post can explain a basic concept or compare implementation models. A webinar can teach a category or handle late-stage objections. A case study can build awareness around a recognizable pain or help a committee approve…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in