Internal Linking Is Editorial
Plan internal links that support both topic clusters and buyer-stage progression.
Internal links are not decoration; they are decisions about the reader's path. Three link jobs First, architecture links connect cluster pages to the pillar and show what topic owns the page. Second, depth links help the reader explore a related subtopic without leaving the cluster logic. Third, journey links move the reader to the next funnel-stage asset: from awareness to checklist, from comparison to proof, from proof to action. The editorial calendar matters because links are time-sensitive. If the next-stage asset is not live, note the future relink task. If a page is outdated, refresh before linking. This prevents the…
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