Map a Cluster From a Messy Archive
Build a topic cluster map from existing content before adding new articles.
A rebranded SaaS blog has 63 legacy articles, falling traffic, and a team asking for ten new posts before anyone has mapped the archive. Cluster audit: group by topic, assign the pillar, map funnel stage, then calendar the repair. The common shortcut is to treat every traffic dip as a publishing volume problem. That creates more URLs before you know which existing pages should be merged, linked, refreshed, or retired, and it often deepens keyword cannibalization. Group by topic Luis exports the 63 URLs and groups them into six topic families. Onboarding has 18 URLs, expansion has 11, and reporting…
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