Cluster, Funnel, Calendar Signals
Recall the key signals that distinguish cluster, funnel, and calendar decisions.
battlecard Cluster signal What signal points to a topic cluster problem? Think architecture, not effort. Multiple pages cover the same topic, compete for the same intent, or fail to link to a clear pillar. The fix is usually audit, merge, link, or define the pillar before adding new posts. Framework choice Is this a funnel problem or a calendar problem? Use funnel mapping for journey gaps; use the editorial calendar for operational gaps. Stakeholder objection We just need more blog posts this month. The archive already has overlapping pages and no decision-stage proof. Your line Maybe. First let's map the…
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