CONTENT-STRATEGY4 MIN READ
Sort Metrics by Stage
Use stage-appropriate metrics to judge whether content is doing its intended job.
Sort each metric by the funnel stage it best diagnoses. Awareness signal Consideration signal Decision signal Qualified organic entrances to a pillar page Scroll depth and internal clicks from a glossary article Downloads of a requirements checklist Clicks from a comparison guide to a case study Sales-assisted opportunities using an ROI calculator Objection reduction after reps send an implementation proof page New ranking queries for a broad topic hub Return visits to a product evaluation guide
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