Turn Interviews Into a Calendar
Transform raw customer language into an editorial calendar that maps topic, stage, and asset type.
A strategist has 42 pages of customer interview notes but no way to turn them into a usable editorial calendar. Research-to-calendar conversion: quote -> problem language -> buyer question -> funnel stage -> cluster asset -> calendar row. The common trap is to paste good quotes into brainstorm docs and call that voice-of-customer work. Quotes inspire titles, but without stage and cluster mapping they rarely become a coherent publishing plan. Code the language Rosa highlights repeated phrases like "handoff chaos," "no owner," and "too many spreadsheets." Repeated language reveals topic demand in the customer's words, not the company's taxonomy. Infer…
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