Convert Data Into Logos Without Drowning the Room
Build a concise evidence-to-ask chain from a larger data set.
evidence-chain stat-tile-trio worked-steps Ben has too much accurate evidence and no clear reasoning chain. The growth council needs a decision, not a data tour. Source -> pattern -> implication -> ask The common trap is confusing comprehensiveness with persuasion. Too many facts can weaken logos by hiding the few facts that actually support the recommendation. Source Use one scope line: 12 weeks of trial data, split by acquisition source, with session replay on the billing step. This establishes authority without spending half the meeting on methodology. Pattern Paid-search trials match organic activation until billing setup, then drop 19 points. A…
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