Align Executives Before the Announcement
Choose a pre-brief sequence that prevents executive misalignment from leaking into the organization.
The moment A pricing change announcement goes live tomorrow. The CRO and CFO agree on direction but emphasize different risks. The communication choice changes trust, speed, and rework. Framework Stakeholder salience sequencing High-salience leaders need alignment before the broad message. Reflex Say what is easiest for the sender. The recipient can act without decoding. 01 Sequence 02 Boundary 03 Aftercare The comms team has one hour before the all-hands deck locks. Who gets pre-briefed first? The CRO wants flexibility for strategic accounts.
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