Prioritize communication depth by stakeholder power, legitimacy, and urgency instead of broadcasting equally to everyone.
Stakeholder maps make messages useful. Not every audience has the same job A board member, frontline manager, and impacted employee may all deserve truth, but they do not need the same package. One decides, one translates, one acts. Salience changes message design Power tells you who can materially affect the outcome. Legitimacy tells you whose claim deserves attention. Urgency tells you how soon the communication must land. Together, they guide sequence and depth. Segmentation is not spin The facts should stay consistent. What changes is framing, detail, and enablement so each group can play its role responsibly. Field test Before…
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