Stakeholder Pre-Brief Quick Reference
Recall how to pre-brief high-salience stakeholders before a broad announcement.
Who Who needs a pre-brief? Stakeholders with high power, legitimate ownership, urgent exposure, or a role answering questions. Do not pre-brief everyone; pre-brief the people whose interpretation affects adoption. Purpose Pre-brief vs consensus meeting The goal is alignment on what will be said, not unlimited rewriting. Objection “Won’t pre-briefing look like favoritism?” Your response We pre-brief by communication role and exposure, not status. People who must answer questions need context early. Either surprise everyone equally or quietly brief only friends. It makes the selection principle explicit. Brief pack NOB
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