Battlecard: Against Flat Cuts
Respond succinctly when someone argues for equal cuts instead of driver-led savings.
battlecard Across-the-board cuts are the fastest and fairest way to save money. They are symmetrical, but not economically fair. Some categories are waste-heavy, some protect core capability, and some need a baseline reset. We will save more durably if we stop low-value demand now and target the dirty categories with driver-led redesign. The response accepts urgency while shifting the standard from equal pain to matched economics. It also offers a concrete alternative, which is what makes pushback credible in a leadership room. If you sound anti-savings, leaders may hear resistance rather than precision. If you do not offer a concrete…
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