ZBB Signals Deck
Recall the best signals for when to use ZBB and the core parts of a strong zero-based package.
What is the clearest sign a category needs zero-based budgeting? The baseline is layered, overlapping, weakly owned, or detached from current goals. Think software, agencies, events, and categories that survive on momentum. Which category is a stronger ZBB candidate? The overlapping software stack. ZBB is best when history is unreliable, not when the category is already structurally clear. What four parts should a strong zero-based package contain? Objective, driver, minimum effective level, and consequence of funding less. Those four elements make different packages comparable instead of merely persuasive. What is the common failure mode in a weak ZBB exercise? Rebuilding…
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