Turn a Complaint Into a How Might We
Convert a workplace complaint into a How Might We question that supports useful ideation.
A customer success lead says, "Admins hate onboarding," and asks for more creative ideas by Friday. Complaint -> evidence -> moment -> How Might We The common trap is to ideate from the emotional complaint. That produces broad, mismatched ideas because the team has not named the moment where the experience breaks. Complaint Write the complaint exactly as heard: "Admins hate onboarding." Starting with the raw language preserves the emotional signal without pretending it is already a useful problem frame. Evidence Pull two signals: admins pause after task three, and support tickets mention uncertainty about whether setup worked. Evidence keeps…
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