Creative Review Quick Reference
Recall the right review move for common creative feedback traps.
SBI What does SBI force you to clarify in creative feedback? Use it before assigning revisions. The translation tool Clarify or solve? Do not solve before the impact is named. Decision mode The route feels too safe. Client worries the work will not stand out. Your line When you say safe, are you worried the audience will miss it, or that leadership will not see enough brand risk? Do not jump straight to making the work louder. The line separates attention risk from stakeholder approval risk. Can we make it more premium? Aesthetic feedback appears late. Which behavior is breaking…
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