Balance Novelty With Evidence
Use evidence-based criteria to narrow ideas without defaulting to the safest option.
Selection should clarify risk, not punish novelty. The teach After a strong divergent phase, teams need a fair way to narrow. If they use comfort as the criterion, they choose familiar ideas. If they use excitement as the criterion, they choose impressive ideas. A better convergence pass asks what evidence exists and what must be learned next. Design thinking often balances desirability, feasibility, and viability. The Double Diamond places this narrowing after a genuine expansion of options. SCAMPER is useful because it creates unusual ideas; convergence is useful because it turns those unusual ideas into testable bets. The key is…
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