CREATIVITY-INNOVATION5 MIN READ
Revive a Stale Brainstorm
Use coaching language to shift a stale brainstorm into structured divergent thinking.
Mei M Marketing team lead 01 Normalize 02 Refocus 03 Lens Stale room Every launch idea is another familiar content format. The team may mistake a weak prompt for weak creativity. Change the lens, not the people Use design thinking to return to the customer moment, the Double Diamond to protect divergence, and SCAMPER to restart idea generation. More varied ideas without blame Creativity is often a process design problem. Stuck Mei: Maybe we just are not creative. These are all webinars and emails.
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