Map Ideas by Novelty and Evidence

Evidence Novelty Low evidence High evidence Low novelty High novelty Strengthen High novelty - Low evidence Do not build yet. Design a prototype that tests the riskiest assumption behind the bold idea. tl Pilot High novelty - High evidence The idea changes the experience and has enough signal to justify a focused pilot. tr Stop or park Low novelty - Low evidence This is neither distinctive nor supported. Park it unless it solves a compliance or maintenance need. bl

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