Prototype the Question, Not the Whole Solution
Choose a prototype that tests the riskiest assumption instead of simulating the full product.
Prototype the uncertainty, not the dream. The teach Teams often overbuild prototypes because they want stakeholders to see the full vision. That can be useful later, but early innovation needs sharper learning. A prototype should expose the assumption most likely to kill or reshape the idea. If that assumption is trust, prototype trust. If it is behavior change, prototype the moment of behavior. If it is willingness to pay, prototype the offer. Design thinking treats prototype and test as learning modes. The Double Diamond places small-scale testing before delivery hardens. SCAMPER gives you ways to strip the prototype down: substitute…
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