Reframe With a Useful How Might We
Write a How Might We question that is broad enough for creativity and narrow enough for action.
The best How Might We question does not contain the answer. The teach A useful problem frame sits between two failures. One failure is vagueness: 'How might we improve onboarding?' gives people no edge to push against. The other failure is solution lock-in: 'How might we build better webinars?' may be useful, but it is no longer a creative frame; it is a delivery task. Design thinking asks you to define the problem from evidence. The Double Diamond shows the sequence: discover many signals, converge on a frame, then diverge again into possible answers. SCAMPER works especially well against a…
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