Use SCAMPER as a structured divergent-thinking tool on an existing service or process.
When people repeat the same idea, change the lens. The teach The command 'be creative' is vague. SCAMPER makes the work operational. You start with an existing process, product, policy, or service, then force seven kinds of change. Substitute asks what could be replaced. Combine asks what could be joined. Adapt asks what could be borrowed. Modify asks what could be magnified or minimized. Put to another use asks where else the asset could work. Eliminate asks what could disappear. Reverse asks what could happen in the opposite order. This is divergent thinking with structure. It fits design thinking because…
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