CRISIS-COMMUNICATION5 MIN READ
Build The Approval Lane Before It Breaks
Design a fast crisis message approval lane with clear owners, timing, and escalation.
The stuck draft A customer notice is due in 45 minutes and four functions are editing the same paragraph. The crisis has exposed unclear approval rights. Draft -> verify -> risk review -> decide Separate expertise from final authority so messages can move at crisis speed. Approval lanes prevent consensus drag. A shippable update in the first window. 01 Owner 02 Review 03 Conflict 04 Try Minute 0 Everyone is typing in the same document. Who should own the draft?
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